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		<title>CEO EXCHANGE - Season 5 - MP3 Podcast | PBS</title>
		<link>http://www.pbs.org/wttw/ceoexchange/</link>
		<description>It&apos;s not just a business program. It&apos;s not just an interview program. It&apos;s not like any other program on television. It&apos;s business with personality.</description>
		<itunes:subtitle>A unique series of conversations with today&apos;s most dynamic and visionary chief executives.</itunes:subtitle>
		<itunes:summary>In each one-hour program, CEO EXCHANGE brings together interesting and innovative CEOs for a lively discussion about themselves, their companies, and their passions in life. The host of CEO EXCHANGE is highly respected television journalist Jeff Greenfield of CNN, known as a conversational interviewer whose wit and insight bring out the best in his guests. Mr. Greenfield&apos;s professional background is not in business news, which means that he focuses on the human side of the CEO.</itunes:summary>
		<itunes:author>Jeff Greenfield</itunes:author>
		<itunes:explicit>no</itunes:explicit>
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		<copyright>&#xA9; 2007 Window To The World Communications, Inc.</copyright>
		<pubDate>Tue, 27 Mar 2006 12:00:00 GMT</pubDate>
		<lastBuildDate>Fri, 01 Jun 2007 12:00:00 GMT</lastBuildDate>
		<category>Business</category>
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		<ttl>60</ttl>
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			<title>CEO EXCHANGE | PBS</title>
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				<title>Featuring the CEOs of Xerox Corporation and The Coca-Cola Company</title>
				<itunes:author>CEO EXCHANGE | PBS</itunes:author>
				<itunes:subtitle>BRAND NEW DAY: Putting the Pizzazz Back Into Xerox and Coke</itunes:subtitle>
				<itunes:summary>On this episode of CEO EXCHANGE, taped at Emory University&apos;s Goizueta Business School, meet the CEOs of two companies with iconic names that have long been part of our everyday vocabulary.</itunes:summary>
				<link>http://www.pbs.org/wttw/ceoexchange/episodes/thisseason.html</link>
				<description>On this episode of CEO EXCHANGE, taped at Emory University&apos;s Goizueta Business School, meet the CEOs of two companies with iconic names that have long been part of our everyday vocabulary.</description>
				<enclosure url="http://www-tc.pbs.org/wttw/ceoexchange/rss/media/CEOexchange_episode501.mp3" length="20352980" type="audio/mpeg" />
				<pubDate>Fri, 6 Apr 2007 12:00:00 GMT</pubDate>
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				<itunes:duration>56:48</itunes:duration>
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				<title>Featuring the CEOs of Intel Corporation and Symantec Corporation</title>
				<itunes:author>CEO EXCHANGE | PBS</itunes:author>
				<itunes:subtitle>SAFEGUARDING THE FUTURE: Heroes and Villains of the Computer Age</itunes:subtitle>
				<itunes:summary>On this episode of CEO EXCHANGE, taped at the University of California, Berkeley, Haas School of Business, meet two CEOs familiar with the good, the bad, and the ugly of what&apos;s in your computer.</itunes:summary>
				<link>http://www.pbs.org/wttw/ceoexchange/episodes/thisseason.html</link>
				<description>On this episode of CEO EXCHANGE, taped at the University of California, Berkeley, Haas School of Business, meet two CEOs familiar with the good, the bad, and the ugly of what&apos;s in your computer.</description>
				<enclosure url="http://www-tc.pbs.org/wttw/ceoexchange/rss/media/CEOexchange_episode502.mp3" length="20342216" type="audio/mpeg" />
				<pubDate>Fri, 13 Apr 2007 12:00:00 GMT</pubDate>
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				<itunes:duration>56:46</itunes:duration>
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				<title>Featuring the CEOs of Darden Restaurants, Inc. and VF Corporation</title>
				<itunes:author>CEO EXCHANGE | PBS</itunes:author>
				<itunes:subtitle>BIGGER BANG FOR THE BUCK: Bringing Value to Middle America</itunes:subtitle>
				<itunes:summary>On this episode of CEO EXCHANGE, taped at the University of Central Florida&apos;s Rosen College of Management Hospitality, get to know two CEOs who have cornered the casual marketplace for food and clothing.</itunes:summary>
				<link>http://www.pbs.org/wttw/ceoexchange/episodes/thisseason.html</link>
				<description>On this episode of CEO EXCHANGE, taped at the University of Central Florida&apos;s Rosen College of Management Hospitality, get to know two CEOs who have cornered the casual marketplace for food and clothing.</description>
				<enclosure url="http://www-tc.pbs.org/wttw/ceoexchange/rss/media/CEOexchange_episode503.mp3" length="20360964" type="audio/mpeg" />
				<pubDate>Fri, 20 Apr 2007 12:00:00 GMT</pubDate>
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				<itunes:duration>56:49</itunes:duration>
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				<title>Featuring the CEOs of NASCAR, Inc. and Sprint Nextel Corporation</title>
				<itunes:author>CEO EXCHANGE | PBS</itunes:author>
				<itunes:subtitle>CAPTURING THE CHECKERED FLAG: Winning Customers Through Savvy Sports Marketing</itunes:subtitle>
				<itunes:summary>On this episode of CEO EXCHANGE, taped at the George Washington University School of Business in Washington, DC, meet two CEOs who know the importance of a winning marketing strategy.</itunes:summary>
				<link>http://www.pbs.org/wttw/ceoexchange/episodes/thisseason.html</link>
				<description>On this episode of CEO EXCHANGE, taped at the George Washington University School of Business in Washington, DC, meet two CEOs who know the importance of a winning marketing strategy.</description>
				<enclosure url="http://www-tc.pbs.org/wttw/ceoexchange/rss/media/CEOexchange_episode504.mp3" length="20340840" type="audio/mpeg" />
				<pubDate>Fri, 27 Apr 2007 12:00:00 GMT</pubDate>
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				<itunes:duration>56:46</itunes:duration>
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				<title>Featuring the CEOs of Archer Daniels Midland Co. and Deere &amp; Co.</title>
				<itunes:author>CEO EXCHANGE | PBS</itunes:author>
				<itunes:subtitle>FEEDING AND FUELING THE WORLD: Healthier Alternatives for Planet Earth</itunes:subtitle>
				<itunes:summary>On this episode of CEO EXCHANGE, taped at the University of Chicago Graduate School of Business, meet two resourceful CEOs who are revolutionizing the way we think about food and energy around the globe.</itunes:summary>
				<link>http://www.pbs.org/wttw/ceoexchange/episodes/thisseason.html</link>
				<description>On this episode of CEO EXCHANGE, taped at the University of Chicago Graduate School of Business, meet two resourceful CEOs who are revolutionizing the way we think about food and energy around the globe.</description>
				<enclosure url="http://www-tc.pbs.org/wttw/ceoexchange/rss/media/CEOexchange_episode505.mp3" length="20453940" type="audio/mpeg" />
				<pubDate>Fri, 4 May 2007 12:00:00 GMT</pubDate>
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				<itunes:duration>57:05</itunes:duration>
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				<title>Featuring the CEOs of Hearst Magazines and The Estee Lauder Companies</title>
				<itunes:author>CEO EXCHANGE | PBS</itunes:author>
				<itunes:subtitle>FROM GLOSS TO GLOSSY: Taking a Good Look at Looking Good!</itunes:subtitle>
				<itunes:summary>On this episode of CEO EXCHANGE, taped at the NYU Stern School of Business, meet two CEOs who are putting a new face on cosmetics and publishing.</itunes:summary>
				<link>http://www.pbs.org/wttw/ceoexchange/episodes/thisseason.html</link>
				<description>On this episode of CEO EXCHANGE, taped at the NYU Stern School of Business, meet two CEOs who are putting a new face on cosmetics and publishing.</description>
				<enclosure url="http://www-tc.pbs.org/wttw/ceoexchange/rss/media/CEOexchange_episode506.mp3" length="20474688" type="audio/mpeg" />
				<pubDate>Fri, 11 May 2007 12:00:00 GMT</pubDate>
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				<itunes:duration>57:08</itunes:duration>
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				<title>Featuring the CEOs of Sony Corporation and Best Buy Co.</title>
				<itunes:author>CEO EXCHANGE | PBS</itunes:author>
				<itunes:subtitle>THIS IS YOUR LIFE!: Looking at the Big Picture</itunes:subtitle>
				<itunes:summary>On this episode of CEO EXCHANGE, taped at the Zicklin School of Business of the City University of New York&apos;s Baruch College, meet two of the most fascinating players in home entertainment.</itunes:summary>
				<link>http://www.pbs.org/wttw/ceoexchange/episodes/thisseason.html</link>
				<description>On this episode of CEO EXCHANGE, taped at the Zicklin School of Business of the City University of New York&apos;s Baruch College, meet two of the most fascinating players in home entertainment.</description>
				<enclosure url="http://www-tc.pbs.org/wttw/ceoexchange/rss/media/CEOexchange_episode507.mp3" length="20346924" type="audio/mpeg" />
				<pubDate>Fri, 18 May 2007 12:00:00 GMT</pubDate>
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				<itunes:duration>56:47</itunes:duration>
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				<title>Featuring the CEOs of Eons.com, Girl Scouts of the USA, and Brightcove</title>
				<itunes:author>CEO EXCHANGE | PBS</itunes:author>
				<itunes:subtitle>MAVERICK CEOs: How to Attract Buzz Rather Than Buzzards!</itunes:subtitle>
				<itunes:summary>On this episode of CEO EXCHANGE, taped at the Harvard Business School, meet three maverick CEOs who know how to build excitement around their enterprises.</itunes:summary>
				<link>http://www.pbs.org/wttw/ceoexchange/episodes/thisseason.html</link>
				<description>On this episode of CEO EXCHANGE, taped at the Harvard Business School, meet three maverick CEOs who know how to build excitement around their enterprises.</description>
				<enclosure url="http://www-tc.pbs.org/wttw/ceoexchange/rss/media/CEOexchange_episode508.mp3" length="20340840" type="audio/mpeg" />
				<pubDate>Fri, 25 May 2007 12:00:00 GMT</pubDate>
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				<itunes:duration>56:46</itunes:duration>
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				<title>Featuring the CEOs of General Electric Co. and Kraft Foods, Inc.</title>
				<itunes:author>CEO EXCHANGE | PBS</itunes:author>
				<itunes:subtitle>KEEPING UP WITH THE JETSONS: Making Lives Better Through Innovation</itunes:subtitle>
				<itunes:summary>On this episode of CEO EXCHANGE, taped at the Tuck School of Business at Dartmouth College, join two CEOs who are leading their venerable companies into the modern era.</itunes:summary>
				<link>http://www.pbs.org/wttw/ceoexchange/episodes/thisseason.html</link>
				<description>On this episode of CEO EXCHANGE, taped at the Tuck School of Business at Dartmouth College, join two CEOs who are leading their venerable companies into the modern era.</description>
				<enclosure url="http://www-tc.pbs.org/wttw/ceoexchange/rss/media/CEOexchange_episode509.mp3" length="20340840" type="audio/mpeg" />
				<pubDate>Fri, 01 Jun 2007 12:00:00 GMT</pubDate>
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				<itunes:duration>56:46</itunes:duration>
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